Music has the unique power to influence, both physically and emotionally. There have been numerous studies confirming how music can influence on a neurological level. Music and sound effects can change and influence our perception of reality, affect our habitual behavior, and impact our psychology. Music can improve our mood; listening to a few songs that we like can change our mood either for the better or for the worse depending on the music.
We listen to fast-paced compositions to keep us in step while performing our exercise routine. Soft melodies and lullabies are sung to fussy children before bedtime. Some people prefer screaming in anger to 80s rock ballads as a way to get over a broken heart. But now we need to understand how music can have its impact in the casino, whether it is really important or only serves as an added effect.
There is always something playing in the background
The powerful effect that music has on our moods should not be so easily dismissed. Its influence on the human psyche certainly does not go unnoticed by marketing experts, business leaders, event planners and casino executives. Background music plays an important role in influencing consumer behavior, and we consume far more than we are aware of.
Whether you are sitting at a blackjack table in a casino, waiting in the reception room of your doctor’s office, walking down the hallway to a grocery store, or simply taking the elevator to the next floor, you are likely to find music playing in the background. Or perhaps when you play online slot machines. We think you have been paying attention to the fact that there is always something playing in any game you play.
Research has shown that different types of music played in a specific environment have an impact on behavior. This can encourage us to move faster, make us spend more, encourage us to stay longer, and even change our perception of how much time we spend in line.
Sound effects in casinos
Musical compositions are an important psychological tool used in all casinos, both online and offline. It is mainly used to create a certain atmosphere or to maintain a casino atmosphere. The main task of music is to make customers feel relaxed and comfortable as much as possible during their gaming experience, so that they spend more time playing their favorite casino games.
The more time a person spends enjoying their casino experience, the more likely they are to spend more money. Music played in casinos can amplify gaming behavior into a frenetic frenzy, or it can lull customers into a relaxing sense of comfort that makes them forget about time altogether. Moreover, it is not only used in traditional land-based casinos; soundtracks accompanying online casino games have also received a lot of attention and are used to great effect, such as in various slot machines, or in table games, for example.
When the music plays slowly
Casinos can be noisy and crowded places. There are flashing lights, bells and sirens that sound when another slot wins the jackpot. In addition, there are many enthusiastic players who shout excitedly as they watch the ball spin on the roulette wheel. You’ll hear celebratory choruses and the obligatory insistence of some drunken gamblers who haven’t had much luck. It’s an assault on the senses and can sometimes get a little chaotic, even for the most experienced gambler.
To combat this and reduce the madness, casinos play soft, slow music to put you in a relaxed state. The psychology behind this is that when customers feel comfortable and relaxed, they stay in the casino longer. The more you play and the more time you spend in the casino, the more likely the house is to win. One study found that players who listened to slow music showed greater persistence in playing. They were not in a hurry to place their bets and bet more than usual.
Upbeat rhythms and fast-paced music
There is also a place for upbeat, fast-paced music in casinos. They amplify gameplay by creating an exciting environment full of triumphant energy and celebratory sounds. Recently a study found that listening to fast-paced music, gaming behavior became more intense and bets were placed at a much faster pace. Now you know how casinos use music to create a specific mood, so why not put that theory to the test and see what different types of music do to your gaming style?
So how do casinos use music in practice?
As we mentioned earlier, it is no secret that music is a great way to influence people. Casinos, as we have seen, have been very successful in using it for their own purposes. By playing calm music at a slow pace, the casino forces the player to concentrate, while energetic music at a fast pace makes the human brain act faster, though less deliberately. It is the fast-paced music that encourages players to place more bets.